Velorbis & Hotel Savoy team up for a chic cycling experience in Florence
Florence, August 2013 – While getting around on two wheels in Italy may conjure up images of locals whizzing past on scooters, the city of Florence with its mostly traffic free historic centre is the ideal place for those who prefer their transport a little more genteel. Teaming up with Velorbis, the Danish creator of iconic and classic designer bicycles, Rocco Forte’s Hotel Savoy is now offering its suite guests the opportunity to take to the streets of this beautiful city on bespoke bikes, created especially for the hotel.
A stylish and green way to discover Florentine life, guests can head for the surrounding Tuscan countryside, cycle along the River Arno, visit many of Florence’s cultural sites and stop by its fashion district. Fitted with a traditionally lugged and brazed hand built frame- ensuring a relaxed and posture-friendly cycling experience at all times - the bikes provide an ideal vantage point from which guests can effortlessly soak in all of Florence as they pedal past some of the city’s landmarks such as the Ponte Vecchio and the Uffizi Gallery. With their unique take on the Velorbis’ signature style, they perfectly capture the elegance and grace of Hotel Savoy, making the classic yet contemporary Danish brand a natural fit for this partnership.
A total of four bicycles for women and two bicycles for men will be available to suite guest at all times. Hotel Savoy’s concierge will be able to advise on Florence’s best cycling routes.
Suites at Hotel Savoy start from €1,055 per night, based on two people sharing a Classic Suite. For more information, visit www.roccofortehotels.com or contact Hotel Savoy on: + 39 055 27 35 1
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With thanks to concept store LUISAVIAROMA.COM for supplying the models’ outfits for the photo shoot. Notes to Editors Velorbis
“Ride in Style” -Velorbis was born from the hunt for a top quality classic style urban bicycle with a stylish and iconic design aesthetic that reflected the elements of world-renowned Danish design, and cool Copenhagen cycling culture. They couldn’t find what they were looking for in the bicycle industry so they decided to design their own urban commuter. - The rest is history...Today Velorbis continues to improve its design of classic style urban bicycles and other lifestyle products after studying stylish male and female Copenhagen cyclists for a number of years, listening to their issues and needs.Velorbis supports global urban sustainability and green transportation initiatives and its aim is to encourage as many people as possible to adopt a stylish two-wheeled approach. Velorbis has exclusive concept stores in Copenhagen, Denmark; Stavanger, Norway and Bangkok, Thailand; and to cater for its growing popularity, plans to extend its network of concept stores to Brazil and Sweden in 2013. Velorbis is currently expanding its worldwide retailer base and is focusing on the Fashion and Lifestyle industry in its primary markets such as Europe, North and South America, Asia and Australia.Velorbis produces close to 3,000 high-end bicycles in Europe every year and distributes its products to more than 20 countries worldwide.
Contact: Kenneth Bodiker, CEO & Partner
LUISAVIAROMA.COM is a top online luxury fashion destination with 4.000.000 visitors per month and worldwide shipping.The website features designer clothes, shoes and accessories for men and women from the most prestigious fashion designers such as Alexander McQueen, Balmain, Chloé, Dior, Dsquared, Dolce &Gabbana, Givenchy, Lanvin, Rick Owens, Roberto Cavalli, Saint Laurent... and creative avant-garde designers, like Peter Pilotto, Mary Katrantzou, Alexander Wang, Charlotte Olympia, Gareth Pugh, Anthony Vaccarello, etc. As an authorised retailer of all brands in the online selection, LUISAVIAROMA guarantees the complete authenticity of each and every item featured. The website features young talents side-by-side with some of the most famous established designers in the industry. Since the 1930s the company has been based in Florence, where the flagship store is still located.
www.luisaviaroma.comHotel Savoy – Luxury in the heart of Florence
Located on the historic Piazza della Repubblica, Rocco Forte’s Hotel Savoy is the perfect place to absorb the intoxicating Florentine atmosphere. Guests are moments away from the Uffizi, the Duomo and the Ponte Vecchio. Hotel Savoy epitomises contemporary Italian style; rooms and suites all feature carefully chosen ceramics while the bathrooms are decorated with mosaics. The hotel benefits from two unique Carita Spa Suites located in the Suite Brunellischi and Suite Signoria. The fitness centre on the top floor has panoramic views over the Duomo, and, in summer, the hotel’s popular bar and restaurant L’Incontro spills out onto the square. Rocco Forte Hotels
Rocco Forte Hotels is a family of 11 individual hotels and resorts. Each property has a unique style, reflecting its nationality and location, but all share Rocco Forte Hotels’ trademark attention to detail, high quality and immaculate service.
Established by Sir Rocco Forte in 1996, Rocco Forte Hotels comprises: Hotel de Russie, Rome; Hotel Savoy, Florence; The Balmoral, Edinburgh; The Lowry Hotel, Manchester; Hotel Astoria, St Petersburg; Hotel Amigo, Brussels; Brown’s Hotel, London; Villa Kennedy, Frankfurt; Hotel de Rome, Berlin; The Charles Hotel, Munich; Verdura Golf & Spa Resort, Sicily. Future openings: Jeddah; Marrakech; Cairo; Luxor.
www.roccofortehotels.com Media Enquiries:
Ilse Van Steen/Natasha Berg
Rocco Forte Hotels
Tel: +44 (0)20 7766 3137/3113, Email: email@example.com